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Digital Marketing 101 for Businesses with a Website

  • YMCA 1030 West Van Buren Street Chicago, IL, 60607 United States (map)
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You’re invited to participate in the Google Digital Coaches Chicago, brought to you by Birk Creative in partnership with Accelerate with Google and the Google Digital Coaches Program


This workshop is for existing In-Market Small, Mid and Sole Proprietor Businesses with a website. Please bring your laptop.

DIGITAL MARKETING & ADVERTISING 101 (for Businesses with a Website)

Receive guidance on improving your business web presence, design your first online ad, social media recommendations, the importance of branding, your unique selling proposition, eligible businesses learn how to get listed on Google Maps to get a virtual "billboard." Learn how *not* to lose money and time online at this workshop.

A laptop or smart mobile device is required to get the most out of this interactive experience.

Some of the things you will learn to help you with your business marketing will include:

  • How and why to use social media for business

  • Gaining the confidence to use your voice for your business

  • How to find the perfect customer online

  • What are digital goals and why are they important?

  • Do I really need a website? And, what is Google Analytics (basic info)?

  • Learn about new digital tools that are fresh, free or inexpensive

  • How to grow your online reputation and digital footprint with your potential customer

  • How To Write A Basic Ad Headline

  • Set up your first online ad in real time (Required: computer or smartphone. Optional: Credit card needed to activate $100 free advertising coupon. )

Earlier Event: April 11
CAPS Beat 1224 Meeting
Later Event: April 14
Fulton Market Clean UP