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WCA Workshop: Digital Marketing Tools for Small Business wtih JinJa Birkenbeuel

  • West Central Association 406 North Aberdeen Street Chicago, IL, 60642 United States (map)

The West Central Association presents its first 2019 workshop, "Digital Marketing Tools for Small Business". This free workshop is for small business owners with a working website who want to learn how to effectively monetize their ideas and products.

With over 20 years of professional experience in branding and marketing while maintaining her own creative practice, our speaker JinJa Birkenbeuel will dive into the importance of branding and defining your unique value proposition, share recommendations for various social media platforms and address alternative methods of connecting with your audience and customers online.

A laptop, tablet or smart mobile device is recommended to get the most out of this interactive experience, but it is not required.

Learning Objectives

  • Identify when to use your voice online

  • Learn how and why you should create content on platforms like Instagram

  • Discuss websites and why analyzing traffic matters to help you monetize your work

  • Determine how to effectively engage with supporters via email

  • Understand ways to use YouTube for your practice

  • Develop strategies to avoid losing money on advertising tools


* Who should attend?

Business owners or entrepreneurs that have an existing in-market small, mid-size or sole proprietor business, with a live website.

* What should I bring into the event?

Smart phone, tablet or laptop is recommended to get the most of our this experience; a notepad and a pen/pencil.

* What are my transportation/parking options for getting to and from the event?

There is limited street parking and paid parking in the lot. The location is close to CTA transit.

* Do I have to bring my printed ticket to the event?


* Is my registration fee or ticket transferrable?

Yes, it's transferable. But attendee will be required to input their name and email to gain entry.

Guest Speaker

JinJa Birkenbeuel is the founder of a new start up The Honest Field Guide Podcast and CEO of Birk Creative, a brand strategy and management consulting agency founded in 1997. Birk CreatIve helps its clients find their blind spots and gaps in their brand strategy so they can connect their business processes to desired outcomes. Birk Creative is comprised of a creative team of divergent thinkers that can unlock business opportunities you didn’t know existed, and transform your mindset about how to win customers and their attention.

Birkenbeuel is a serial entrepreneur. Along with her co-writer, she launched her Americana country band Utah Carol in 1995. She created three albums and a digital marketing campaign which resulted with Utah Carol signing to a label. Birkenbeuel is also an Apple iBook and Google Play Books Publisher through her digital book publishing company Birk Digital. When Birkenbeuel is not working on her business and creative endeavors, she is busy being a mom to three boys. Find @birkcreative everywhere on social.