Credo Beauty’s mission has always been to change our industry for the better. Beauty is one of the least regulated consumer categories. It is legal for companies to use chemicals known to be harmful, or that have never been evaluated for safety. Add to that the materials that are unsustainable or misleading, and there is a lot of opportunity for improvement. Credo's passion to change business-as-usual led us to define clean, and establish the highest standards in beauty retail. We are dedicated to inclusivity, transparency and education. (And of course fun. It is still beauty, after all.) Read below to learn more!
Who are you?
I'm Michelle Adams, I manage both Credo locations in Chicago! I've been in the beauty industry for 15+ years and am excited to be here in the West Loop!
How long have you been in the neighborhood?
Credo on Green Street is new to the neighborhood! We just opened August 28. Credo has been in Bucktown for the past three years and are excited to be a part of the culture of West Loop!
Why the West Loop?
Credo loves to be a part of hip communities that feel like neighborhoods. West Loop is known for being home to businesses that care deeply about their craft. At Credo, our craft is leading the way in the clean and sustainable beauty scene!
What are your top challenges in growing your business?
Getting out the word that we're open! We're looking to make connections with similar businesses, so we can all support each other and grow.
Why did you join the West Central Association?
Credo is looking to build new relationships and become a part of the West Loop community! We would love to connect with you about future events, partnerships, and to give you 10% off your first purchase with us!
What makes your business unique?
We have the largest selection of clean, non-toxic beauty brands! Many of the lines we carry come from a unique founder's origin story that comes from the heart, may it be from a medical need or an amazing backstory on how they make their products to do good in the world. Many of our products are vegan or cruelty free, gluten free, sulfate free, the list goes on! We also offer brow waxing services.
What gets you up in the morning?
Firstly - oat milk matcha lattes! But in all seriousness, knowing that I'm able to share my passions of sustainability and beauty to make a difference in the world every single day.
What’s your favorite part of the West Loop?
You never know what mind blowing secret is tucked right around the corner, weather it's the best burger of your life or a concert in a warehouse!
What does the future look like?
We're working for a future where clean, non-toxic, sustainable beauty is accessible to every person! Credo has 10 stores open nationwide and are looking to open more in the future! We'd love to collaborate with you on events, panels, and are totally open to new ways to work with neighbors to grow our businesses.
Describe your business in 140 characters or less
We have the largest selection of clean, non-toxic beauty brands!
Bonus Question: Tell us a fun fact about you or your business!
Credo's founder, Annie Jackson, was just featured in Fast Company! https://www.fastcompany.com/90528076/she-built-the-sephora-of-clean-beauty-these-are-her-favorite-products